HOG - Harley-Davidson introduces all-electric motorcycle brand

Harley-Davidson ([[HOG]] -1.1%) formally announces the launch of LiveWire as an all-electric motorcycle brand. The company says the all-electric brand will seize the opportunity to lead and define the market in EV motorcycles. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future. LiveWire will work with dealers from the Harley-Davidson network as an independent brand. The company says an innovative go-to-market model will blend digital and physical retail formats, tailoring the experience to the local market and allowing customers to discover LiveWire on their own terms. The first LiveWire branded motorcycle is scheduled to launch on July 8 and will be premiered at the International Motorcycle Show on July 9.Read more details about the LiveWire brand.

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Harley-Davidson introduces all-electric motorcycle brand