MGA - Harley-Davidson Is Cruising Towards Hardwire
- Harley-Davidson is entering a new era with Rewire and an upcoming Hardwire 5-year plan.
- Q3 results were impressive but how much of that success was related to Covid's social distancing effect as sales across many outdoor recreation product companies cashed in as well.
- New strategies that involve a closer partnership with dealers are significant, long over due and most likely the secret weapon Harley-Davidson has been missing.
- Harley-Davidson hit the ramp flying with Q3's introduction to the new plan. Now it is time to hold your breath to see how they land with the plan's details.
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Harley-Davidson Is Cruising Towards Hardwire