HOG - Harley-Davidson Is Going Whole Hog on Electric Bicycles
If there was any doubt that Harley-Davidson (NYSE: HOG) was going all-in on an electrified future, the U.S. motorcycle leader just dispelled it by unveiling three prototype pedal-assist electric bicycles designed primarily for urban riders.
As it prepares to officially launch its high-performance LiveWire electric motorcycle next month, Harley is making clear this is no longer your father's motorcycle company. It has a new vision about how people will get around tomorrow, and it intends to adapt to fit within it.
Yet, as is seemingly always the case with Harley-Davidson, the question of how well its new offerings might be received in the marketplace depends heavily on how much they'll cost.