HOG - Harley-Davidson jumps after Wedbush calls it a top idea

Good news for Milwaukee as Harley-Davidson ([[HOG]] +5.0%) rallies after Wedbush Securities adds it to the firm's best ideas list. Analyst James Hardiman: "We believe that while yet to be manifested in HOG’s reported financials, the early-2020 quarantines and subsequent increased interest in outdoor products, synced up perfectly with the management changeover, has been beneficial to underlying fundamentals, providing the fuel for a meaningful and sustainable recovery. For this to work, we will need to see retail trends stabilize and ultimately grow, but it should not be much longer before this match is lit." Looking ahead, Hardiman expects new motorcycle sales to move higher in 2021 amid ongoing consumer demand for outdoor products. Wedbush has an Outperform rating on HOG and price target of $36.Harley-Davidson's Quant Rating of 1.75 only ranks 390th out of 442 consumer discretionary stocks.

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Harley-Davidson jumps after Wedbush calls it a top idea