HOG - Harley-Davidson's LiveWire Debacle to Overshadow Q3 Earnings
While the number of motorcycles Harley-Davidson (NYSE: HOG) has shipped and sold during the third quarter will still be an important topic of discussion when the bike maker reports results on Oct. 22, it's likely the decision to halt production and delivery of the LiveWire electric motorcycle is going to dominate the conference call with analysts.
The bike has been the centerpiece of its turnaround plan, and despite the actual number of motorcycles being comparatively very small compared to the regular gas-powered bikes Harley produces, it's the symbolic nature of the LiveWire as the tip of the spear in its move toward electric vehicles that overshadows everything else the company is doing.
Still, it will be the sale of Road Kings, Fat Boys, and Street Rods that determines how Harley-Davidson performs, so let's see what investors can expect when the motorcycle giant reports earnings.