HOG - Harley-Davidson unveils five-year strategic plan; shares -5% after earnings

Harley-Davidson (HOG) releases details on its Hardwire 2021-2025 strategic plan for the company aimed at adding shareholder value.The company says key highlights include targeting increased profitability and low double-digit EPS growth through 2025, creating a broader view of its customers, as well as investing in core segments of Touring, large Cruiser and Trike to strengthen and grow its position.In addition, Harley warns expand into Adventure Touring and within the Cruiser segment to unlock untapped volume and margin and launch Harley-Davidson Certified, a pre-owned motorcycle program supporting growth expected across all complementary businesses.An increased commitment to electric motorcycles is also a major target.CEO statement: "By unlocking our full potential, prioritizing profit through leadership and fueling our lifestyle brand with an enhanced product offering and leading digital capabilities, our strategic plan will drive the desirability of Harley-Davidson for all." Source: Press ReleaseShares of Harley are down 5.05% premarket after Q4 results fell short.

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Harley-Davidson unveils five-year strategic plan; shares -5% after earnings