HAS - Hasbro Will Benefit From Entertainment One
Hasbro (HAS) shareholders recently read some exciting news. The toy company decided to become a little more serious about entering the Hollywood industry by purchasing Entertainment One (ENTMF). The production company/independent studio has access to a library/content portfolio that contains significant brand equity, something that will help Hasbro move beyond its reliance on the Transformers franchise.
The eOne purchase also helps the company navigate a post-Toys "R" Us, online shopping centered world by adding more opportunities for merchandising. It didn't come at a cheap cost - $4 billion is a