HIIQ - Health Insurance Innovations: The Shorts Are Wrong Get Long

Introduction

Health Insurance Innovations (HIIQ) is a controversial company and stock. Their business involves providing non-ACA compliant healthcare and supplemental insurance plans. These plans are legal but restricted under ACA/"Obamacare" rules. HIIQ is neither the actual health insurer, not in most cases the broker that sold the customer the health plan; they do sell some through their own online channel, but primarily use third-party brokers. They have run into big issues reputationally amongst investors, particularly since a large distributor of theirs (Simple Health) was accused in a high profile fraud case brought by