BFIT - Health & Wellness 2.0: At-Home Fitness & Preventative Health Take Centerstage

• The Health and Wellness theme experienced remarkable disruption in 2020. Pandemic-induced lockdowns and social distancing brought the world to a standstill, giving way to the Stay-at-Home Economy.
• Subscriptions to digital fitness services and at-home fitness equipment soared on the back of unmet health-related consumer demand, heightened digital content delivery, and accelerated e-commerce.
• We delve into the new paradigm for health and wellness in the wake of the pandemic, identifying key changes in the industry and exploring why we think the theme is an attractive long-term investment opportunity.

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