HELFY - HelloFresh SE: What Catalysts Exist For An Upside?
2024-06-03 03:59:44 ET
Summary
- HelloFresh is a meal-kit delivery company that is publicly listed and operates in multiple countries.
- The company's business model involves delivering pre-prepared ingredients and recipe cards to customers, who then cook the meals themselves.
- HelloFresh has struggled with profitability, with a net profit margin of below 0.1% and increasing SG&A expenses.
Dear readers/followers,
If you recall, I don't often cover companies like HelloFresh ( HELFY ) - I consider tech/software/service-based companies such as these to be for the most part outside of my "wheelhouse", and when I do cover them I do so unapologetically through the lens of valuation. So anyone who asks me to do a review such as this knows what they are in for if I end up covering the company. Because the individual who asked me has followed me since I started writing for Seeking Alpha as an analyst in 2019 and shortly thereafter abandoned most of my other financial writing outlets, I find this a good opportunity to expand my coverage - in this case to this company.
HelloFresh is a business that I've seen in advertisements for some time. I'm not the type of person to ever really order anything like this. I like driving and picking/getting my own foodstuffs, I like cooking, and I don't like getting things delivered to my door as such - unless it's something that I consider a hassle to get myself. Food isn't that for me - though I can see how it is for some....
HelloFresh SE: What Catalysts Exist For An Upside?