TKC - Hepsiburada's digital open wallet HepsiPay signs innovative payment partnership with Paycell
HepsiPay, the digital open wallet of leading Turkish e-commerce platform Hepsiburada (NASDAQ:HEPS) announced a new payment agreement with Paycell, the fintech subsidiary of Turkey's leading telecom operator, Turkcell (NYSE:TKC). The agreement will enable consumers to shop easily on the Hepsiburada platform without the need for a bank card by using the new direct carrier billing capability on HepsiPay Wallet. The frictionless shopping experience will commence in December which will expand Hepsiburada's total addressable market in Turkey, where 20M+ people remain unbanked. Customers will be able to quickly and easily transfer money to their HepsiPay Wallet, with the final top up amount reflected on their next Turkcell bill.
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Hepsiburada's digital open wallet HepsiPay signs innovative payment partnership with Paycell