HSY - Hershey: Strong Brand Power And Dividend Growth

2024-07-01 12:45:00 ET

Summary

• Hershey Co. controls approximately 100 different brands and an estimated 36% of the domestic chocolate market.
• The company continues to spend on marketing to protect existing brands, as well as invest in R&D. It has also used this commanding lead to bolster other areas of the business and broaden out into complementary salty snacks.
• Hershey has already increased its dividend for 15 consecutive years. The 10-year dividend growth rate is 9.4%, which is already pretty strong, but there’s actually been an acceleration in dividend growth of late.

Hershey Co. ( HSY ) is an American multinational confectionery and snack food company. Founded in 1894, it is now a $37 billion (by market cap) confectionary principal that employs nearly 20,000 people.

The company reports results across three segments: North America Confectionery, 82% of FY 2023 sales; North America Salty Snacks, 10%; and International, 8%.

To put Hershey’s size and dominance into perspective, the company controls approximately 100 different brands. These brands include Reese’s, Twizzlers, SkinnyPop, and Pirate’s Booty, Reese’s, SkinnyPop, and Reese’s. Of course, there’s also the namesake Hershey brand. Per Euromonitor, it’s estimated that Hershey controls 36% of the domestic chocolate market. That is massive....

For further details see: