NSANF - How GM Improves Margins In A Stagnating Midsize Pickup Truck Market
In the car industry, we often emphasize unit sales. So-and-so car sold 5,000 units this month in this-or-that geography, and so forth.
And that's fine for a shorthand calculation of company performance, in many instances.
But it's not the ultimate goal of the shareholder. As a shareholder, we don't care whether you sell 10,000 cars per year or 10 million. Compare Ferrari (RACE) with the largest automakers in the world, for example.
What we care about as shareholders are profits, which is another word for margins. In the car world, profits are often