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One of the issues when tracking a large number of different companies is just what companies to choose when investing. I have my method in targeting the companies I view as the most appealing based on fundamental statistics, undervaluation, forward expectations, and desirability based on the current composition of my overall portfolio. There are many ways to go about things - yet choosing between company A and B is one of the things I get asked the most often, both offline and online here.
So - as a hypothetical exercise, I'm setting my account up