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APRN - How Much Worse Can It Get for Blue Apron This Quarter?
Blue Apron Holdings Inc. Class A
It's not as though anyone is expecting Blue Apron(NYSE: APRN) to offer much in the way of good news when it reports third-quarter earnings on Halloween -- it's a matter of just how scary they will be.
The meal-kit maker itself has effectively admitted it needs to go still lower before it can begin to grow once more. So the questions investors need to ask are: Where is the bottom? And will this quarter's results take Blue Apron a good way towards that point?
It seems hard to believe customers will be ready to buy Blue Apron's meal kits once more. Image source: Getty Images.