IHRTQ - iHeartMedia Announces the Largest Song Roadblock in History to Celebrate the Release of Twentieth Century Fox's Bohemian Rhapsody Film

iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, today announced it will celebrate the release of the Twentieth Century Fox and Regency Enterprises film, “Bohemian Rhapsody,” about the life of iconic rock band, Queen with a first ever nationwide song roadblock on November 1 at 9 a.m. across more than 650 iHeartMedia music stations and websites nationwide.

As part of the largest song roadblock in history, all 650-plus iHeartMedia music stations and websites nationwide will play an entire six-minute version of Queen’s iconic hit song, “Bohemian Rhapsody,” at 9 a.m. local time, providing unprecedented instant awareness for the film’s November 2 release.

In addition, iHeartMedia has enlisted some of the biggest names in music to share special tributes about how Queen impacted their music careers and lives on iHeartRadio.com/BohemianRhapsody. Local iHeartMedia stations throughout the country will also air promos and brand spots to count down the days until “Bohemian Rhapsody” is in theaters and remind fans about the roadblock. The promotion will also include an all-day digital takeover across the iHeartRadio network, including iHeart.com and station websites, featuring streaming audio and banners.

“There’s an amazing moment in ‘Bohemian Rhapsody’ where the executive at EMI Records, Ray Foster, says that radio will never play ‘Bohemian Rhapsody’ because it’s too long,” said Tom Poleman, Chief Programming Officer for iHeartMedia. “He obviously was wrong. We’re thrilled to help celebrate Queen and this incredible film with a first-ever massive roadblock that only a company with iHeartMedia’s unparalleled reach could achieve.”

Bohemian Rhapsody is a foot-stomping celebration of Queen, their music and their extraordinary lead singer Freddie Mercury. Freddie defied stereotypes and shattered convention to become one of the most beloved entertainers on the planet. The film traces the meteoric rise of the band through their iconic songs and revolutionary sound. They reach unparalleled success, but in an unexpected turn Freddie, surrounded by darker influences, shuns Queen in pursuit of his solo career. Having suffered greatly without the collaboration of Queen, Freddie manages to reunite with his bandmates just in time for Live Aid. While bravely facing a recent AIDS diagnosis, Freddie leads the band in one of the greatest performances in the history of rock music. Queen cements a legacy that continues to inspire outsiders, dreamers and music lovers to this day.

“This nationwide celebration of ‘Bohemian Rhapsody’ will allow multiple generations of music lovers to enjoy the work of the incomparable QUEEN and the late Freddie Mercury,” said Twentieth Century Fox Marketing executives Julie Rieger and Michelle Marks. “From lifelong QUEEN fans to those hearing the song for the first time, listeners across the country will be able experience the eclectic energy of this undeniably groundbreaking group through this exciting partnership with iHeartMedia.

About Twentieth Century Fox Film

One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox Family.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 140 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leading audio and media company in the U.S., iHeartMedia serves over 150 local markets through 849 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, on satellite, at iHeartRadio.com, on the company’s station websites and on iHeartRadio, iHeartMedia’s digital music, podcast, on demand and live streaming radio service, available on over 250 platforms and 2,000 devices, including on digital auto dashes, tablets, wearables and smartphones, on virtual assistants, smart speakers, TVs and gaming consoles.

iHeartRadio offers users the country’s top live radio stations, personalized custom artist stations created by just one song or seed artist, on demand features and the top podcasts and personalities. The all-in-one digital service has more than 2 billion downloads, 121 million registered users and is the No. 1 commercial radio podcaster in the U.S.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital, social, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRTQ). Visit iHeartMedia.com for more company information.

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