IHRTQ - iHeartMedia To Acquire Jelli For Programmatic Ad Buying Platform
Quick Take
iHeartMedia (IHRTQ) announced it has agreed to acquire Jelli for an undisclosed amount.
Jelli provides programmatic buying and selling of broadcast radio services.
Although iHeartMedia received investment interest earlier in 2018 from Liberty Media (FWONA) and private equity firm Silver Lake, interested investors will need to exercise patience while we learn how the firm will emerge from Chapter 11 bankruptcy.
Target Company
San Mateo, California-based Jelli was founded in 2009 to develop a Web-based technology platform that enables advertisers and publishers to buy and sell audio advertisements programmatically.
Management