TGT - In a Digital-First World What Is Happening to All the Toys?
In the 1989 movie Batman, Jack Nicholson's Joker (still my favorite Joker, call it childhood nostalgia) mused about Michael Keaton: "Where does he get those wonderful toys?"
For the longest time, the same question could have been parroted from one child to another. But these days? Maybe the line should be altered from "toys" to "video games," "movies," or "TV shows."
That's because the way children play is changing -- or at least changing enough that businesses supplying them with playthings are altering their strategy. A few developments during the third quarter 2019 bore that out -- it looks like retailing to kids is becoming all about digital engagement and entertainment.