LDRS - Innovator Begins Monthly Defined Outcome Rollout Listing June Series of S&P 500 Buffer ETFs

• Monthly issuance provides advisors a wider range of return profiles, and additional opportunities to allocate near the beginning of an outcome period

• The only ETFs that provide S&P 500 exposure, up to a cap, with known downside buffers of 9%, 15%, or 30%

CHICAGO, IL / ACCESSWIRE / June 3, 2019 / Innovator Capital Management, LLC (Innovator) announced today the June Series of Innovator S&P 500 Buffer ETFs have begun trading on the Cboe.

"We are pleased to be expanding our range of Innovator S&P 500 Buffer ETFs into a monthly series," said Bruce Bond, CEO of Innovator ETFs. "We believe Innovator Defined Outcome ETFs are a true game changer for the investment community, providing liquid, low cost and transparent access to the S&P 500 with built-in downside buffers."

"Innovator Defined Outcome ETFs eliminate the credit risk, high fees, and lock up features commonly associated with structured note and annuity vehicles attempting to provide similar defined outcomes, while adding liquidity, and transparency," continued Bruce Bond. "RIAs have readily embraced our Defined Outcome ETFs and their inherent benefits, but we have just scratched the surface in terms of the potential application of Defined Outcome ETFs. In addition to the monthly S&P 500 buffers, we are looking forward to offering several new types of buffered ETFs in the near future providing exposure to other core equity market segments that may be used to further enhance portfolio diversification."

The Innovator S&P 500 Buffer ETF^smsuite seeks to provide investors with exposure to the S&P 500 Price Return Index (S&P 500) up to a Cap, with downside buffer levels of 9%, 15%, or 30% over an Outcome Period of approximately one year. The ETFs reset annually and can be held indefinitely. Innovator S&P 500 Buffer ETFs, with over $800 million in AUM as of May 31, 2019, are among the fastest growing new category of ETFs in the market today.

Return profiles for the Innovator S&P 500 Buffer ETF^sm JuneSeries, as of 6/3/19

* The Caps above areshown gross and net of the 0.79% management fee. "Cap" refers tothe maximum potential return, before fees and expenses and any shareholdertransaction fees and any extraordinary expenses, if held over the full OutcomePeriod. "Buffer" refers to the amount of downside protection the fund seeks toprovide, before fees and expenses, over the full Outcome Period. Outcome Period is the intended length of time overwhich the defined outcomes are sought. Upon fund launch, the Caps can befound on a daily basis via www.innovatoretfs.com.

"We are excited to be partnering with Innovator on the expansion of its Defined Outcome ETF line," said Matt Kaufman, Principal and Head of Product Development at Milliman Financial Risk Management LLC, and Innovator's subadvisor for the Defined Outcome ETFs. "Providing intraday price discovery to the structured outcome is perhaps one of the greatest innovations the ETF space has seen since smart beta ETFs were introduced. The benefits of placing structured outcomes inside the liquid ETF wrapper are just beginning to be realized; we are in the early stages of growth for this space."

Upcoming Webinars

Continuing educational efforts around Defined Outcome ETF investing, Innovator will be hosting its next webinar, titled, Invest Internationally with Built-In Downside Buffers on June 25, 2019 at 1pm ET. Additional information including event registration is available using the following link: http://www.innovatoretfs.com/webinars.

TheFunds have characteristics unlike many other traditional investment productsand may not be suitable for all investors. For more information regardingwhether an investment in the Fund is right for you, please see "InvestorSuitability" in the prospectus.

The InnovatorDefined Outcome S&P 500 Buffer ETF^sm Suite

Innovator S&P 500Buffer ETFs (Cboe: BJUN, BAPR, BJUL, BOCT, BJAN): Designed to track the return of the S&P 500 (up to a predetermined Cap) while buffering investors against the first 9% of losses over the Outcome Period, before fees and expenses.

InnovatorS&P 500 Power Buffer ETFs (Cboe: PJUN, PAPR, PJUL, POCT, PJAN): Designed to track the return of the S&P 500 (up to a predetermined Cap) while buffering investors against the first 15% of losses over the Outcome Period, before fees and expenses.

InnovatorS&P 500 Ultra Buffer ETFs (Cboe: UJUN, UAPR, UJUL, UOCT, UJAN): Designed to track the return of the S&P 500 (up to a predetermined Cap) while buffering investors against a decline of 30% of losses over the Outcome Period, from -5% to -35%, before fees and expenses. Investors are exposed to loss between 0% and 5% and over 35% over the Outcome Period, before fees and expenses.

About Innovator Defined Outcome S&P 500 BufferETFs

Each Innovator Defined Outcome S&P 500 Buffer ETF^SM seeks to provide defined exposure to the S&P 500, where the downside buffer level, upside growth potential to a Cap, and Outcome Period are all known, prior to investing.

Innovator is expanding its suite of S&P 500 Buffer ETFs into a monthly series to provide investors more opportunities to purchase shares as close to the beginning of their respective Outcome Periods as possible. Investors can also purchase shares of a previously listed Defined Outcome Buffer ETF throughout the entire Outcome Period, obtaining a current set of defined outcome parameters, which are disclosed daily through a web tool available at: http://innovatoretfs.com/define/.

Innovator is focused on delivering defined outcome based solutions inside the benefit-rich ETF wrapper, retaining many of the features that have contributed to the success of structured products¹ (e.g., downside buffer levels, upside participation, defined outcome parameters), but with the added benefits of transparency, liquidity and lower costs afforded by the ETF structure.

Interim Period Shareholders

Unlike structured notes, which offer limited liquidity, Innovator Defined Outcome S&P 500 Buffer ETFs trade throughout the day on an exchange, like a stock. As a result, investors purchasing shares of a Fund after its launch date may achieve a different payoff profile than those who entered the Fund on day one. Innovator recognizes this as a benefit of the Funds and provides a web-based tool that allows investors to know, in real-time throughout the trading day, their potential defined outcome return profile before they invest, based on the current ETF price and the Outcome Period remaining. Innovator's web tool can be accessed athttp://www.innovatoretfs.com/define.

ETFConstruction

Each Fund will hold a portfolio of custom exchange-traded FLEX Options that have varying strike prices (the price at which the option purchaser may buy or sell the security, at the expiration date), and the same expiration date (approximately one year). The layering of these FLEX Options with varying strike prices provides the mechanism for producing a Fund's desired outcome (i.e. Cap or buffer). Each Fund intends to roll options components annually, on the last business day of the month associated with each Fund.

The ETFs will be subadvised by Milliman Financial Risk Management LLC (Milliman FRM), a global leader in financial risk management. Milliman FRM was also instrumental in the design of the Cboe S&P 500 Target Outcome Indexes, which the Innovator Defined Outcome ETFs are benchmarked against.

Althougheach Fund seeks to achieve the defined outcomes stated in its investmentobjective, there is no guarantee that it will do so. The returns that the Fundsseek to provide do not include the costs associated with purchasing shares ofthe Fund and certain expenses incurred by the Fund.

About Innovator Capital Management, LLC

Innovator Capital Management, LLC is an SEC registered investment advisor (RIA) based in Wheaton, IL. Formed in 2014, the firm is currently headed by ETF visionaries Bruce Bond and John Southard, founders of one of the largest ETF providers in the world. Innovation is our hallmark and acts as a guide to our company principles. Innovator is committed to helping investors better control their financial outcomes by providing investment opportunities they never considered or thought possible. For additional information, visit www.innovatoretfs.com.

AboutCboe Global Markets, Inc.

Cboe Global Markets, Inc. (Cboe: CBOE | Nasdaq: CBOE) is one of the world's largest exchange-holding companies, offering cutting-edge trading and investment solutions to investors around the world. For more information, visit www.cboe.com.

About Milliman Financial Risk Management LLC

Milliman Financial Risk Management LLC (Milliman FRM) is a global leader in financial risk management to the retirement industry, providing investment advisory, hedging, and consulting services on over $147.6 billion in global assets as of March 31, 2019. For more information about Milliman FRM, visit www.Milliman.com/FRM.

MediaContact
Bill Conboy
+1 (303) 415-2290
bill@bccapitalpartners.com

¹ Structured notes and structured annuities are financial instruments designed and created to afford investors exposure to an underlying asset through a derivative contract. It is important to note that these ETFs are not structured notes or structured annuities.

Investing involvesrisks. The Funds face numerous market trading risks, including active markets risk, authorized participation concentration risk, buffered loss risk, Cap change risk, capped upside return risk, correlation risk, FLEX Option counterparty risk, cyber security risk, fluctuation of net asset value risk, investment objective risk, limitations of intraday indicative value risk, liquidity risk, management risk, market maker risk, market risk, non-diversification risk, operation risk, options risk, Outcome Period risk, tax risk, trading issues risk, upside participation risk and valuation risk. Unlike mutual funds, the Funds may trade at a premium or discount to their net asset value. ETFs are bought and sold at market price and not individually redeemed from the Fund. Brokerage commissions will reduce returns.

The outcomes that a Fund seeks to provide may only be realized if you are holding shares on the first day of the Outcome Period and continue to hold them on the last day of the Outcome Period, approximately one year. If you purchase shares after the Outcome Period has begun or sell shares prior to the Outcome Period's conclusion, you may experience very different investment returns from those that a Fund seeks to provide.

These Funds are designed to provide point-to-point exposure to the price return of the S&P 500 via a basket of FLEX Options. As a result, the ETFs are not expected to move directly in line with the S&P 500 during the interim period.

FLEXOptions Risk. The Fund will utilize FLEX Options issued and guaranteed for settlement by the Options Clearing Corporation (OCC). FLEX options, are non-standard options that allow both the writer and purchaser to negotiate various terms. Terms that are negotiable include the exercise style, strike price, expiration date, as well as other feature. The Fund bears the risk that the OCC will be unable or unwilling to perform its obligations under the FLEX Options contracts. In the unlikely event that the OCC becomes insolvent or is otherwise unable to meet its settlement obligations, the Fund could suffer significant losses. Additionally, FLEX Options may be less liquid than certain other securities such as standardized options. In less liquid market for the FLEX Options, the Fund may have difficulty closing out certain FLEX Options positions at desired times and prices. The values of FLEX Options do not increase or decrease at the same rate as the reference asset and may vary due to factors other than the price of reference asset.

Fundshareholders are subject to an upside return cap (the "Cap") thatrepresents the maximum percentage return an investor can achieve from aninvestment in the funds' for the Outcome Period, before fees and expenses. Ifthe Outcome Period has begun and the Fund has increased in value to a levelnear to the Cap, an investor purchasing at that price has little or no abilityto achieve gains but remains vulnerable to downside risks. Additionally, theCap may rise or fall from one Outcome Period to the next. The Cap, and theFund's position relative to it, should be considered before investing in theFund. The Funds' website, www.innovatoretfs.com, provides important Fundinformation as well information relating to the potential outcomes of aninvestment in a Fund on a daily basis.

TheFunds only seek to provide shareholders that hold shares for the entire OutcomePeriod with their respective buffer level against S&P 500 Price Indexlosses during the Outcome Period. You will bear all S&P 500 Price Indexlosses exceeding 9%, 15%, and 30%, respectively. Depending upon marketconditions at the time of purchase, a shareholder that purchases shares afterthe Outcome Period has begun may also lose their entire investment. Forinstance, if the Outcome Period has begun and the Fund has decreased in valuebeyond the pre-determined 9% buffer, an investor purchasing shares at thatprice may not benefit from the buffer. Similarly, if the Outcome Period hasbegun and the Fund has increased in value, an investor purchasing shares atthat price may not benefit from the buffer until the Fund's value has decreasedto its value at the commencement of the Outcome Period.

Each Fund's investmentobjectives, risks, charges and expenses should be considered before investing.The prospectus contains this and other important information, and may beobtained at www.innovatoretfs.com or 800.208.5212. Read it carefully beforeinvesting.

Cboe Global Markets, Inc., and its affiliates do not recommend ormake any representation as to possible Benefits from any securities, futures orinvestments, or third-party products or services. Cboe Global Markets, Inc., isnot affiliated with S&P DJI, Milliman, or Innovator Capital Management.Investors should undertake their own due diligence regarding their securities,futures and investment practices.

Cboe Global Markets, Inc., and its affiliates make no warranty,expressed or implied, including, without limitation, any warranties as ofmerchantability, fitness for a particular purpose, accuracy, completeness ortimeliness, or as to the results to be obtained by recipients of the products.

Innovator ETFs are distributed by Foreside Fund Services, LLC.

Copyright © 2019 Innovator Capital Management, LLC.

800.208.5212

SOURCE: Innovator Capital Management, LLC.