YETI - Inter Parfums Will Be Bolstered By Kate Spade & Moncler
- Inter Parfums had an amazing Q1. Sales were up 11% from Q1 2019 despite the firm spending less on advertising & promotion than it wanted to.
- The MCM launch went so well that it sold 3-4 times what the firm expected. There is pent-up demand for perfume.
- Moncler's new scent will launch in Q1 2022. This brand has 3.787 million Instagram followers. Its website got 2.5 million views in November.
- Kate Spade's scent went on sale last December. So far, it has great reviews on Ulta.com and Macys.com.
- I think Inter Parfums will move into makeup within the next 5 years to bolster growth like its competitors.
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Inter Parfums Will Be Bolstered By Kate Spade & Moncler