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Buy and hold, and/or buy the dip for that matter, is a strategy that works great during a long-term bull market.
When stocks go up, without any major disruption along the way, a "more of the same" methodology, that keeps pushing money into the market is making miracles and creating wealth.
However, as soon as things turn sour, and the bull market turns into a bear market, the same methodology is becoming destructive. Suddenly, there are no more miracles and no more wealth creation.
During a bear market, buy and hold fails as a strategy