BATRB - Investors Could Be Wise To Take A Swing At Atlanta Braves Holdings

2025-03-08 00:36:40 ET

Summary

• As a lifelong fan of the team, I initially bought stock in the Atlanta Braves for sentimental reasons, but later saw greater financial potential.
• The Braves have one of the strongest brands in the MLB with impressive ticket sales and one of the largest media markets in professional sports.
• The mixed-use real estate development around the new Braves stadium has shown impressive revenue growth and above-average occupancy rates.
• I rate the stock of Atlanta Braves Holdings as a buy with BATRK being the better value currently because of its discount to BATRA.

In full disclosure, I have been a fan of the Atlanta Braves for as long as I can remember. I saw home games in the Old Fulton County Stadium before the team moved to Turner Field after the Olympics in 1997. When the franchise decided to build a new stadium in northwest Atlanta in 2017, I was not sold on the decision, but I was quickly won over by the new ballpark and amenities offered by the surrounding mixed-use real estate development known as the Battery. Around the time of the opening of the new stadium, I purchased a small amount of what was, at the time, a tracking stock intended to follow the assets controlled by the Braves – the baseball team and the Battery. Admittedly, my purchase decision at the time was not completely based on financial analysis....

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