TCOM - Is Booking Holdings Stock a Buy?
The coronavirus pandemic has hit the entire global economy hard, but the travel industry has seen some of the biggest impacts. With air travel at a near-standstill, most people are staying home, and hotels just aren't getting booked. That's bad news for online travel specialist Booking Holdings (NASDAQ: BKNG), especially given its emphasis on international destinations. The company's stock is down more than 30% year to date, badly underperforming the broader stock market.
This isn't the first time that Booking Holdings has had to recover from an existential crisis. During the dot-com bust, the company then known as Priceline.com found itself having to struggle to survive. But survive it did, and in the years that followed, Booking Holdings became one of the most successful stocks of the 21st century. Now, Booking Holdings once again will have to prove how resilient it can be in the face of adversity.