JWN - Is The Death Of Retail Trade Greatly Exaggerated? Part 16
Introduction
Simply Google the phrase “what effect is Amazon having on retail” and you’ll discover a significant amount of information, articles and theories. Personally, I found the following article written by Susan Ward that articulated the sales of brick-and-mortar versus online to be quite illuminating. Her opening paragraph mirrors the title of this article as evidenced by the following excerpt:
“Brick-and-Mortar Stores Versus Online Retail Sales BYSUSAN WARD
Updated December 07, 2018
To paraphrase Mark Twain, "rumors of the death of brick and mortar retail are greatly exaggerated." Although e-commerce shopping continues to grow