PLNT - Is This a Better Fitness Stock Than Peloton in 2023?
It probably goes without saying that Peloton Interactive (NASDAQ: PTON) has dealt with more than its fair share of troubles over the past year. The disruptive exercise equipment maker benefited greatly from a pandemic-fueled surge, but when demand dried up, the company's financial situation deteriorated quickly. Once approaching a $50 billion market capitalization, the business is now worth under $4 billion.
Instead of betting on Peloton to successfully execute a difficult turnaround , investors looking to allocate capital to the fitness industry should look at a safer, already profitable enterprise. Here's why Planet Fitness (NYSE: PLNT) might be a better fitness stock than Peloton in 2023.
Finding lasting success in the fitness industry is a difficult task for any business operating in the space. For starters, people are always interested in shiny new things. Further, no matter how committed we think we might be, humans are horrible at sticking to their diet and workout plans. This creates a challenging reality for executives.
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Is This a Better Fitness Stock Than Peloton in 2023?