AAL - Is Your Investment Safe?
Iconic - devotion to or of the nature of a venerated Greek statue, or holy figure.
You periodically see investors call this company or that iconic. In almost every case, they refer to some multi-billion dollar mega cap which spends tens of millions each year on advertising.
This advertising forms a brand which leads investors in turn to think the company is less risky. But maybe that is a mistake? Maybe those tens of millions spent on advertising, in addition to selling goods, is an expense which tends to lure investors into a false sense