KXI - iShares Global Consumer Staples ETF: Get Some European Exposure At An Inflection Point For The Sector

• The iShares Global Consumer Staples ETF provides exposure to 91 Consumer Staples equities worldwide for an annual cost of 0.46%.
• In the last 10 years, a U.S.-only Consumer Staples ETF has been the better investment by about 2% per year.
• However, I am forecasting this trend to reverse, as more diversification is needed to capture all the innovation going on in the sector today.
• Europeans are also forecasted to spend more than Americans on essential products, and are more brand loyal, according to recent surveys.

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