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home / news releases / FIT - It's Now Clear: Fitbit Is in Serious Trouble Without Google


FIT - It's Now Clear: Fitbit Is in Serious Trouble Without Google

After a post-IPO letdown and years of disappointing performance, wearable fitness-tracker pioneer Fitbit (NYSE: FIT) announced it would be acquired by Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google. The $2.1 billion deal raised some eyebrows, but it's ultimately pocket change for the internet search giant. For longtime owners of Fitbit, though, the deal (equating to $7.35 in cash per share of Fitbit) is at least some reprieve after a very forgettable run.  But the deal may not proceed as smoothly as investors might hope.

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Stock Information

Company Name: Fitbit Inc. Class A
Stock Symbol: FIT
Market: NYSE
Website: fitbit.com

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