IZEA - IZEA bags mid-six-figure influencer marketing contract

IZEA Worldwide (IZEA -2.6%) awarded a mid-six-figure influencer marketing contract expansion with an existing Fortune 100 media company. Company to promote an upcoming live streaming event featuring celebrities and will leverage its network of influencers. “Media consumption habits have substantively changed over the course of the pandemic, as have the business models of companies in the entertainment industry,” continued Murphy. “We believe that many of these changes are unlikely to revert to pre-pandemic patterns near term. The macro trends of event virtualization and Premium Video On Demand are here to stay, and that means that influencers will play an increasingly important role in the marketing strategies of entertainment companies.” The stock has scaled about 117% over the last one year. Previously (Aug. 31): IZEA rises ~4% on team up with Multicart for sales data from influencer campaigns

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IZEA bags mid-six-figure influencer marketing contract