IZEA - IZEA wins major influencer marketing contract

Influencer marketing company IZEA Worldwide ([[IZEA]] +4.3%) has won a new contract in the mid six figures, though the exact value remains undisclosed.The contract awardee, a Fortune 100 company, was also not disclosed, but expands IZEA's partnership with the company with a new subsidiary. IZEA has been working with subsidiaries of the conglomerate to promote various properties and individual titles, with a focus on streaming services.The latest contract will be focused on online and over-the-top offerings of a new children's entertainment property, with influencer engagement across multiple social media platforms.IZEA noted a surge in influencer marketing campaigns for streaming services in 2020 and 2021 based on campaign performance.

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IZEA wins major influencer marketing contract