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JCP - J.C. Penney: Gross Margin And Sales Growth Requirements
J.C. Penney Company Inc.
J.C. Penney's (JCP) potential debt moves may buy it some more time or reduce its overall leverage. It still needs to deliver noticeable improvements in gross margins and sales in order to get its EBITDA up to a decent level though. The gross margin progress has been pretty good so far, but that is easier to achieve than sales improvements in the near-term, and there is also a limit to how much J.C. Penney can increase its gross margins.
It will be more challenging for JCP to increase its sales, but depending on