JCP - J.C. Penney: Q3 Impresses But Headwinds Remain
As the consumer shopping experience becomes increasingly internet-based, brick-and-mortar retailers have been facing headwinds. In the past few years, we have seen historical retailers like Sears and Toys 'R' Us close their doors. Declining foot traffic across department stores like J.C. Penney (JCP) have resulted in dwindling revenue and comparable store sales.
Source: CoStar
In Q3, management noted various efforts being made in merchandising and the customer experience which we believe has been heavily neglected. In addition to drilling down into their customer base, J.C. Penney has put some thought into the future