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Jaguar Land Rover's ("JLR") ([[TTM]]) decision to invest hundreds of millions of pounds to enable its Castle Bromwich plant in the U.K. to build electric cars, as reported by the Financial Times, is interesting on a number of levels.
Specifically, for JLR it underlines the drastic steps the firm is being forced to take following a collapse of sales over the last 18 months. Buyers have turned away from JLR's diesel engine lineup - some 50% of JLR's models are diesel-powered - amid a backdrop of wider automotive