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home / news releases / JCP - JCP Stock Soars Following Outdoor Apparel Range Announcement

JCP - JCP Stock Soars Following Outdoor Apparel Range Announcement

J.C. Penney Company Inc.

JC Penney Company Inc (NYSE:JCP) has today announced a new men’s outdoor clothing range, which has boosted JCP stock nearly 15%.

Investors in JCP Stock Feeling Bullish

JCP’s new range will see the company launch an outdoor store in 100 of its 830 department stores next month. It will also launch a new brand called St. John’s Bay Outdoor in 600 stores and online as early as tomorrow, September 12. This new range will include woven shirts, jackets, vests, waterproof pants, and other outdoor gear as the company explores the crossover between outdoor and “a night ...

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Stock Information
Company Name: J.C. Penney Company Inc.
Stock Symbol: JCP
Market: NYSE
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