KDP - Keurig Dr. Pepper places $50M bet on non-alcoholic beer

Keurig Dr Pepper Inc. ( NASDAQ: KDP ) announced a minority stake in the Massachusetts-based Athletic Brewing Company on Wednesday.

The $50M investment in the non-alcoholic craft beer company follows a prior investment in non-alcoholic ready-to-drink cocktail brand Atypique. According to Statista, total sales in non-alcoholic beer is slated to reach $31.92B by the close of the year and is anticipated to grow by 13.44% through 2025.

"Athletic Brewing is a winning brand in a rapidly growing beverage segment. Our investment reflects our interest and ability to move into exciting white spaces, including in the blurring of the alcoholic and non-alcoholic categories" said Keurig Dr Pepper Executive Chairman Bob Gamgort. "We look forward to partnering with the Athletic Brewing team to help them scale the business."

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