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The investment thesis on any retailer in 2020 is likely going to be based on the same few factors - liquidity to outlast the COVID-19 crisis, e-commerce capabilities, and, perhaps, direct sourcing and brand loyalty. I suspect there's little that would be different for home décor retailer, Kirkland's (KIRK).
However, there may actually be room for optimism in Kirkland's scenario. It may well have an opportunity to turn lemons to lemonade.
The retailer's brick-and-mortar foot traffic stalled with the tumbling of crude oil prices in 2014, continued through the presidential election in 2016, and has