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In 2016, WME|IMG, now Endeavor (EDR), made headlines of major sport journals due to its impressive 4 billion acquisition of the Ultimate Fighting Championship (UFC hereafter). While it is Endeavor that occupied the headlines, global investment firms Silver Lake and KKR (KKR) also participated in the deal, both receiving 22.9% of UFC's common equity.
The deal valuation of 4.025 billion makes KKR investment to be worth approximately $920 million. For a company like KKR, which has 15 billion in book value, the investment is quite significant. However, KKR has