AI - Klarna Acquires APPRL

Klarna has announced the acquisition of APPRL.  APPRL is a software as a service platform that allows content creators and retailers unite and bring informative shoppable content to global consumers.  With over 250,000 retailers, expanding its tools can leverage and engage with consumers in dynamic ways.  Klarna’s retail support now offers a comparison shopping service. Comparison Shopping Service is an AI styling engine and content creation platform.

Sebastian Siemiatkowski, CEO of Klarna commented: “As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences. By adding APPRL to Klarna’s existing retailer support expertise, we see a huge opportunity to create an enriching and informative shopping experience for consumers everywhere while accelerating retailer growth.”

Martin Landén, CEO of APPRL commented: “We are incredibly excited to join Klarna on its impressive journey and bold mission ahead. As retailers continue to embrace influencer marketing as their growth engine, with an increasing focus on ROI, data and automation, APPRL has been seeing an exponential increase in demand. With APPRL’s platform together with Klarna’s scale, incredible talent and portfolio of marketing services, we will be able to offer retailers an end-to-end influencer and performance marketing solution that they won’t be able to find anywhere else.”

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