KBNT - Kubient acquires team from MediaCrossing for managed solutions division

Kubient (NASDAQ:KBNT) announces strategic acqui-hire of certain assets and personnel of privately-held MediaCrossing. It is a digital advertising agency dedicated to bringing advertising tools, technologies and expertise to brands. As a result of the acquisition, MediaCrossing will operate within company's Managed Services division. "By joining Kubient, we're able to better assist our clients in achieving their goals, as we provide them access to supply at scale through Kubient's Audience Marketplace coupled with their fraud prevention solution, KAI. Our organization believes that the future of a successful digital advertising strategy hinges upon a brand's ability to work directly and closely with supply sources, and that is exactly why we combined our capabilities with Kubient's. This is a seminal period in the ad-tech space, and we are confident that joining an innovative company like Kubient will be immediately accretive and greatly increase our value proposition." said Michael Kalman, CEO and Founder of MediaCrossing.

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Kubient acquires team from MediaCrossing for managed solutions division