INND - Listen Up! InnerScope Hearing Technologies Inc. (INND) Adds to Sales Channels with New Website for HearingAssist
- The Direct-to-Consumer (“DTC”) market is thriving as part of an eCommerce market that reached $3.53 trillion in 2019
- InnerScope Hearing Technologies has removed cost barriers for the 70 million North Americans with impaired hearing with its DTC model providing cutting-edge hearing aids at a price point far below the average
- InnerScope sells its products through its own eCommerce site, strategic partners, and now on a newly launched HearingAssist website, complete with payment options and free consultations with licensed professionals
Historically, brands have relied on a middleman to get their products into the hands of consumers. Companies having their own brand and retail location was about as close as a manufacturer came to selling direct to consumer (“DTC”). The ubiquity of the internet and mobile devices in the 2000s has changed everything, driving successes with the D2C model in essentially every vertical. Leveraging leading-edge tech and a growing online presence, InnerScope Hearing Technologies (OTC: INND), is emerging as a leader in DTC hearing products, allowing those with hearing deficits to test online and get products shipped right to their door.
Although e-commerce remains a negligible amount of overall global retail sales, it is steadily gaining share, including reaching $3.53 trillion in...
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