LVVV - Livewire’s Estrella Weedery Is The World’s First Estate-Grown Weedery — A Sustainable Cannabis Farm and Destination Focused On Premium Organic-Style Specialty Cannabis Products
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LivewireErgogenics Inc. trading at the OTC Marketplace under (OTCMKTS:LVVV) is a company focused on acquiring, managing, leasing, andlicensing special-purpose real estate properties and operationsconducive to producing high-quality, handcrafted, and organicallygrown specialty cannabis products for medical and recreationaladult-use in California.
The company’s main operations are in Paso Robles, California,including the recently acquired Estrella Ranch nestled among hundredsof world-renowned vineyards and Makana Ola Farms In Humboldt,California. The company says the Estrella Ranch property is the hometo the world’s first “Estate Grown Weedery”, following thewell-established vineyard business model, eventually developing itinto a cannabis tourist destination in California.
Already an activecannabis-producing property, the company is turning Estrella Ranchinto multiple revenue-stream properties while preserving its naturalsplendor and prioritizing environmentally conscious cultivation andbusiness practices every step of the way, leaving behind the smallestpossible carbon footprint possible.
Handcrafted Organic Cannabis Specialty Products May Help KeepProfit Margins High
With its initial pilot harvest completed last October, Livewire took the first step towardestablishing the Estrella Weedery brand. The harvest was carried outby Livewire’s affiliate company, Estrella River Farms which operatesthe cultivation on the Estrella property.
ERF is using state-of-the-art techniques todevelop a sustainable, organic farm for growing a variety of premiumcannabis specialty products. The tractorless cultivation process usesless water, less fertilizer, and no toxic pesticides. The result ishigh-potency, premium cannabis that takes considerably less water thancomparable cultivation processes to produce.
To stay competitive withbigger California producers like Lowell Farms Inc. (OTCQX:LOWLF) or Glass House Brands (OTCQX: GLASF), LiveWire’sEstrella River Farms is focused on cultivating organic-style specialtyproducts with higher profit margins. By focusing on quality instead ofquantity (grow by the pound - sell by the gram), the company hopes toavoid the high cost and low return of mass-produced cannabis.
As the trend towardwidespread legalization continues with 52% of Americans living inareas with marijuana legalized in some form, the cost of cannabis hasdropped in the United States, sinking to its lowestprice in over three years in June. In Canada, nationwidelegalization was followed by a 13% drop in price in the first year. Since then, retail prices acrosscategories have continuedto dip as more producers entered the space still having tocompete with larger illicit sales for market share. While that dropwill likely level out, companies with tight margins are going to havea hard time staying competitive without differentiating their productsin distinctive ways.
For Livewire, that differentiation comes from quality specialtyproducts, environmentally conscious production, and operating withsignificantly lower production costs to keep profit margins high.
In addition toits business-to-business sales, the company intends to get its premiumEstrella Weedery branded product onto every dispensary shelf inCalifornia — either as a specialty product under its own brand or asa licensed private-label product under third-party brands. Livewirehas also partnered with home-delivery services Kushagram and GreenEagle to deliver its cannabis products directly to consumers.
Applying The Tried And True Vineyard ModelTo Cannabis Cultivation Is Expected Generate Additional Revenue
The ultimate vision atEstrella Ranch is simple: Sell its high-quality specialty products Bto B and Direct to Consumers. Ultimately, create an idyllic wellnessretreat complete with scenic vistas and currently over 130,000 squarefeet of sustainably cultivated cannabis, multiple offices, securestorage buildings, and large living quarters. When the project isfinished, Livewire hopes to have roughly six (6) acres of outdoorgrowing area, and 22,000 square feet of indoor cultivation,— allwhile carefully preserving the natural, open landscape of rollinghills and well-watered ranchland.
Livewire’s Plan Is to Generate Multiple Revenue Streams FromOne Low-Cost Operation
Livewire chose the Estrella Ranch location, in part, for theideal micro-climate that makes organic, sun-grown outdoor cannabiscultivation possible. In less ideal climates, cultivators typicallyopt for indoor production to increase yield and compensate for poorweather or lack of sun.
But growing indoors means spending more on energy, facilitymaintenance, and other expenses that bring median average productioncosts up to $472per pound . At Estrella, Livewire says production costs averageunder $100 per pound for its organic-style outdoor cultivation.
The company states thatthe lower production cost paired with its plan to eventually generaterevenue from the property via a first-of-its-kind cannabis wellnessretreat and both direct-to-consumer and business-to-business sales ofthe cannabis it grows creates the potential for a wide margin andsubstantial growth potential.
Livewire ErgogenicsInc. focuses on acquiring, managing, and licensingwell-qualified cannabis real estate locations to establish fullycompliant and permitted facilities to produce cannabis-based productsand establish relationships for the statewide distribution of theseproducts in California. This includes developing and licensinghigh-quality organic cannabinoid-based products and services andcreating the high-quality "Estrella Grown Weedery™" brandvia its subsidiary/affiliate companies Estrella Ranch Partners,Estrella River Farms, Makana Ola, and CaliCruz Farms. LiveWireErgogenics does not produce, sell, or distribute products that violatethe United States Controlled Substances Act.
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