SOFI - loanDepot names president forms mello operating unit

loanDepot (LDI -5.1%) is forming a new operating unit, mello, to develop new digital-first secured and unsecured lending products that will use the company's customer engagement channels, performance marketing assets, and proprietary technology. Zeenat Sidi, newly appointed as loanDepot (NYSE:LDI) president and chief operating officer, will lead the new unit. The new business unit will also contain loanDepot's (LDI) mortgage adjacent businesses such as mellohome Real Estate Services, melloinsurance, and mello title and escrow services. "Accelerating delivery of multiple new products and services — above and beyond mortgage products — through our mello operating unit, will allow us to give consumers access to a complete suite of digital-first homeownership products and services from a company they already know and trust," said LDI Founder, Chairman and CEO Anthony Hsieh. Sidi joined loanDepot (LDI) from SoFi Technologies (NASDAQ:SOFI), where she had built the home loans business and became EVP and group business

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loanDepot names president, forms mello operating unit