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ADDDF - Looks Like adidas Has Found Its Bottom Now
Adidas AG
Introduction
For a long time, adidas (ADDYY; ADDDF) only knew rising share prices. Anyone who bought shares in the company during the Great Recession of 2008 was able to increase his or her investment tenfold since then.
But then came COVID-19 and hit the company hard. It also revealed some weaknesses that I did not think were possible. Some mistakes in the past have now cost investors the dividend. However, for the time being, the share price seems to be bottoming out. It is quite possible that a sustained upward movement could