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Expanding its digital business and North American footprint, French advertising giant Publicis (OTCQX:PUBGY) will pay $4.4B to acquire Alliance Data's (NYSE:ADS) Epsilon marketing unit, seeing a 12.5% accretion to headline, diluted EPS from the deal.
More news on: Publicis Groupe S.A., Alliance Data Systems Corporation, Publicis Groupe S.A., Merger & acquisition news,