CINT - Lucid a Cint Group company earns Verified Partner status with Amazon Ads
(NewsDirect)
Research technologyleader Cint, which acquired US-based Lucid in 2021, today announcedLucid's verified partner status with Amazon Ads. As a verifiedpartner on the Amazon Ads Partner Network, Lucid Impact Measurement isdedicated to streamlining measurement of brand advertising campaigns.
For globalclients of Amazon Ads, a fully automated brand lift measurementsolution is available within the Amazon DSP and Twitch Ad Server,powered by Lucid Impact Measurement. Brand lift studies are supportedin North America, South America, APAC and EMEA.
A brand lift studypowered by Lucid Impact Measurement uses a depth of insights foradvertisers across brand key performance indicators includingawareness, ad recall, consideration, purchase intent, andfavorability. Advertisers can leverage millions of consumer responsesusing Lucid Impact Measurement’s direct connection to its ownedresearch system. This scale enables advertisers to confidentlyunderstand the impact of their ads across Amazon Ads services ondesktop, mobile web and app and cross-screen packages. Propertiesinclude but are not limited to Amazon DSP, Twitch, FireTV and AmazonFreevee with regional availability.
This comprehensive view of an advertiser'sAmazon Ads campaign can result in statistically significant insightsat scale. Insights are available by demographics, including age,gender, frequency, and media facets like site, placement, device, andcreative. Study results are available within a week of launch givingadvertisers the proof points to make meaningful optimizations onAmazon properties in near real-time.
“When shopping behaviors and external factors arechanging rapidly, each day matters,” said Laura Manning, SVPMeasurement at Cint.
“Today’s world demands that we be more agile in ourcampaign strategies. Marketers need to have access to readilyavailable insights that they can act on quickly. Our collaborationwith Amazon Ads is designed to help advertisers globally getstatistically significant results and greater depth of insights moreoften. Across all digital properties, we want to demonstrate the trueimpact of their brand campaigns and show real business results.
Together with Amazon Ads, users canleverage our Lucid Impact Measurement to pioneer the next wave ofintelligent brand measurement, in real time.”
AboutCint
Lucid was acquired by Cint in December 2021. Cint is apioneer in research technology. Our customers use Cint to postquestions and get answers from real people. They use these answers tobuild business strategies, confidently publish research, accuratelymeasure the impact of digital advertising, and more. Our exchange isthe world’s largest, with nearly 300 million respondents in over 150countries who consent to sharing their opinions, motivations, andbehaviors. We are feeding the world’s curiosity. Cint Group AB(publ), listed on Nasdaq Stockholm (STO: CINT), has a global workforceof over 1000. Cint has offices in Stockholm, London, New York, NewOrleans, Singapore, Japan, Gurgaon, and Sydney, among others.
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