LL - Lumber Liquidators: Online Activity Is Jumping
Lumber Liquidators (LL) has been a company in transition for several years. Investors have so far not been rewarded. While the retailer has been adding stores and growing comparable store sales, traffic to those stores has been stagnant, at best. It's fine to raise prices and up sell installation services in order to squeeze more from existing customers, but ultimately, the only way to survive in business is to grow your consumer base. Unless you have increasing traffic to your stores, your brand is failing.
Marketing to the Consumer
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