XBUY - Making Online Checkout Better Starts At The Beginning Not The End
- PYMNTS’ research of 2,138 adult U.S. consumers in July 2021 finds that 29% of consumers abandon their online carts at checkout at least once a week.
- PYMNTS has been benchmarking and indexing checkout conversion since 2016, tracking a proprietary, randomly selected basket of online merchants that represent roughly 70% of non-Amazon online sales.
- PYMNTS' research shows that roughly 30% of all consumers have shifted their shopping for retail purchases to be more digital and less physical over the last two years and that nearly everyone (92% of U.S. consumers) have made at least one purchase online over the last 12 months.
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Making Online Checkout Better Starts At The Beginning, Not The End