MRBLF - Marble Financial Launches Performance Marketing Program With 55Rush and Its Parent Life Network
(TheNewswire)
Vancouver, B.C. - TheNewswire - A pril 30, 2021 – MarbleFinancial Inc. (C NSX :MRBL. CN) ( OTC:MRBLF ) ( FSE:2V0) (“Marble” or the “Company”), an AI-driven financial technology companythat educates and helps Canadians better understand and manage theircurrent cash flow and credit towards a better financial future, ispleased to announce an online performance marketing partnership with55Rush and their online community Parent Life Network, Canada’slargest parent-focused performance marketing and mediaplatform.
55Rush are experts in building online Canadiancommunities since 2010, with a goal to curate personal and valuableconnections between their 3.7 million members and their brand partnersthrough awareness, data and insight tools. Parent Life Network, one offour of 55Rush’s online communities, hosts over 1.1 million members,and focuses on creating relevant content for its hundreds of thousandsof Canadian parents. 55Rush will enable MyMarble , a leading financial technology innovator, to amplify itsuser reach and generate more leads by meaningfully motivatingParentLife Network members to improve their financial fitness throughmeaningful sponsored content such as giveaways, deals, resources andforums. Parent Life Network has a diverse audience of parent members,with 800K email subscribers and 379K combined social followers.
A March 2021 study by Statistics Canada, found thatlower income and younger households experienced significant increasesin household disposable income in the second quarter of 2020, with a+33.6% improvement for lowest-income earners and +20.1% for youngesthouseholds, led by assistance of COVID-19 support measures (1). Thisdata shows the need and opportunity for a solution like MyMarble , to help theseCanadians manage and best utilize their income. In addition, Marblecan now leverage the parent-focused performance marketing partnershipwith 55Rush to reach even more Canadian families to assist them to achieve their financial goals such as homeownership, a vehicle purchase, paying off debt, improving their creditor saving for a college fund.
“We’re extremely excited to be partnering with55Rush and their online community Parent Life Network, to offer theirmembers an opportunity to improve their financial fitness with MyMarble ” says Karim Nanji, Marble CEO.“This exciting partnership will introduce MyMarble to the Parent Life Network’s 1.1M user base of parent’sand families and allows Marble to help Canadians reach their financialgoals through financial literacy, budgeting, debt management andcredit score health.”
"We're really excited to be welcoming MarbleFinancial into the 55Rush Partnership family,” says T.J. Donnelly,55 Rush CEO. “We feel their services will be incredibly valuable toCanadian families and we're looking forward to raising awareness oftheir brand amongst our Parent Life Network members."
In addition, 55Rush’s Parent Life Network has anaverage of 12K monthly onboards and provides MyMarble with the opportunity to continuously build their audiencethrough national flagship campaigns, social media, custom acquisitionchannels and email marketing. By utilizing 55Rush’s coast-to-coastcommunity, Marble’s partnership with 55 Rush and Parent Life Networkwill enable MyMarble to reach even more Canadian’s byproviding access to the MyMarble’s platform,allowing potential customers to utilize its powerfulAI-recommendations, financial education, credit and budget improvementsoftware.
ON BEHALF OF THE BOARD OF DIRECTORS
Karim Nanji, CEO
About 55 Rush: 55 Rush is Canada's leading performance marketing and mediaplatform, creating valuable connections between our brand partners andour online communities of 3.2 million students and young families.Brands, schools, and agencies such as CIBC, H&R Block, Unilever,AIR MILES, Mindshare, York University, Philips, Amazon, Sun Life, andmore trust our engaged member communities to build audiences, drivebusiness results, and build loyalty.
For more information, visit 55rush.com .
About Marble Financial Inc. (CSE:MRBL; OTC: MRBLF; FSE:2V0) Marbles’proprietary MyMarble platform utilizes the power of machine learning,data science, and artificial intelligence, in leveraging its provendata-driven strategies through technology solutions Fast-Track,Score-Up, and Maestro to engage in and navigate a clear path towardsfinancial wellbeing and a meaningful credit score, since 2016, Marbleis proud to have empowered thousands of marginalized consumers to apositive financial future, and we continue to establish ourselves asleaders in financial wellness through the licensing of our proprietaryproducts on the MyMarble Platform.
For further information, please visit the company’swebsite at https://mymarble.ca
Mike Marrandino, ExecutiveChairman
T:(855) 661-2390 ext. 104 Email: ir@marblefinancial.ca
Source (1): https://www150.statcan.gc.ca/n1/daily-quotidien/210301/dq210301b-eng.htm
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITSREGULATIONS SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITYFOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
Caution Regarding Forward-LookingInformation
This release contains forward-looking statements.Forward-looking statements, without limitation, may contain the wordsbelieves, expects, anticipates, estimates, intends, plans, or similarexpressions. Forward-looking statements are not guaranteeing of futureperformance. They involve risks, uncertainties and assumptions andactual results could differ materially from those anticipated. Forwardlooking statements are based on the opinions and estimates ofmanagement at the date the statements are made and are subject to avariety of risks and uncertainties and other factors that could causeactual events or results to differ materially from those projected inthe forward-looking statements. Except forhistorical facts, the statements in this news release, as well as oralstatements or other written statements made or to be made by Marble,are forward-looking and involve risks and uncertainties. The forward-looking information included in this release isexpressly qualified in its entirety by this cautionary statement.Accordingly, readers should not place undue reliance onforward-looking information. The Company undertakes no obligation toupdate these forward-looking statements, other than as required byapplicable law.
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