MDLA - Marks & Spencer picks Medallia and KPMG in the UK to launch global voice of the customer programme
Medallia (MDLA) and KPMG in the UK, have been selected to deliver Marks & Spencer’s new voice of the customer programme across its UK and International business.The companies will work together to support Marks & Spencer in end-to-end customer experience transformation.Powered by Medallia’s technology and delivered by KPMG in the UK’s customer consulting team, the programme will bring together all of Marks & Spencer’s global data sources within one platform. The programme will go live this quarter with a contract lasting four years.Separately, Medallia and KPMG in the UK are also strengthening their existing alliance to bring the full suite of Medallia tools to their jointly developed customer experience solutions, to help clients to optimise their digital transformation and bring their own customers to the heart of their business.
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Marks & Spencer picks Medallia and KPMG in the UK to launch global voice of the customer programme