MA - Mastercard Launches Touchless In-Store and Drive-Through Solutions for Merchants
Mastercard (NYSE: MA) is making an effort to align its business with a no-contact world. The company announced in a press release Friday that it is rolling out a set of "frictionless" transaction solutions for merchants that accept its payment cards.
They are centered around the company's Shop Anywhere technology platform, which can enable transactions when a cardholder merely has the plastic in their possession or stored on their phone.
In Mastercard's words, the system "improves the speed of the shopper journey by eliminating existing points of friction through robust inventory and participating shopper analytics -- offering consumers no wait, no checkout lines, and secure payments."